WELCOME TO MOKROGORIA

MOKROGORIA is a global network of human-centered
business schools, designed around what people truly
need to grow in their work, leadership, and life.

MISSION

We grow people who grow businesses by serving the five human needs that drive real progress, in work, in leadership, and in life.

We serve entrepreneurs, intrapreneurs, and business teams by addressing the real human needs that drive growth:

the need to feel capable,
to shape change,
to keep moving forward,
to build trust in teams, and
to connect with others who challenge and inspire them.

Through practical, locally relevant, and globally informed education, we empower people to develop themselves, their companies, and the communities they impact.

VISION

To grow business education into something more human, more relevant, and more useful – delivered through locally grounded, globally aligned schools.

In the next decade, MOKROGORIA will grow into a global network of locally rooted business schools, present in more than 20 countries.
Each school will serve its community by developing human leaders, people equipped not just to succeed, but to lead with clarity, build with purpose, and contribute to something greater than themselves.

We envision a future where business education is no longer a privilege or a performance, but a deeply useful, personal, and practical journey toward better people and better businesses.

OUR FOUNDATION

Five essential human-business needs. Nine ways to meet them.

MOKROGORIA is built on a simple but powerful idea:
Every business and every businessperson has five fundamental needs.

These are not trends. They are universal drivers of growth, evolution & relevance in business.

The need to develop your skills
The need to advance your career
The need to build your network
The need to strengthen your team
The need to understand and lead the whole business system

These five needs are at the heart of everything we do. They shape how we design our programs, how we talk to our audiences & how we support our partners.

To meet these needs, MOKROGORIA offers a portfolio of 9 service lines, a carefully designed set of learning formats, experiences, and tools that help people grow in the ways that matter most.

We don’t guess what’s important in business. We know and we deliver exactly that.

5 HUMAN-CENTERED NEEDS

Our programs are designed around what people actually need to grow
human-centered needs in business, leadership, and team development.

COMPETENCE

The need to grow your skills

We help people strengthen their core business skills, not someday, but now. Hands-on, customizable, and grounded in real practice.

SKILLS DEVELOPMENT PROGRAMS

11 open programs
180 customized programs

CONTINUOUS PROGRESS

The need to grow your career

For those stepping into leadership or wanting to act with greater purpose, these programs help turn intention into action, and readiness into real leadership.

BUSINESS GROWTH PROGRAMS

Foundational Management Program
Business Leadership Sprint
Top Leadership Program

CONNECTIVITY

The need to grow your network

This is where the community becomes the curriculum. We connect people to networks, to mentors, and to new ideas, far beyond their industry, through transformative gatherings and curated exchange.

COMMUNITY NETWORK PROGRAMS

4 thematically Vivaldi Forums

CEO / Entrepreneur
Marketing community
HR Community
Finance and Legal

COLLABORATION

The need to grow your team

We help teams reset, reconnect, and grow into high-functioning systems — through immersive, practical, and human-centered group experiences.

TEAM DEVELOPMENT PROGRAMS

Leadership Team Workshops

CREATION

The need to grow your businesS

Whether you’re stuck or scaling, these programs unlock direction and help small businesses redesign how they work, grow, and make decisions that matter.

LEADERSHIP & CHANGE PROGRAMS

Better Business Program
Business Advisory and Mentoring

OUR ORIGIN IS NOT CORPORATE. IT’S CULTURAL.

MOKROGORIA wasn’t founded in a global city or a university tower.
It was born in the mountains of the Balkans, in Drvengrad, a village created by filmmaker Emir Kusturica and recognized as one of the most beautiful cultural villages in the world.

This is not just where our first school is.
It’s a symbol of everything we believe:

That education should be rooted in place, story, and identity
That growth happens best when people reconnect with meaning, not metrics
That leadership begins in awareness of self, others, and the world around you

We weren’t born in boardrooms. We were born in contradiction — in heritage and humanity.
Not by accident, but by design.

We are not a Western export.
We are a homegrown school with global standards and human soul.

Srdjan Janicijevic

Founder, Mokrogorska School of Management & Mokrogoria

Srdjan Janicijevic is a serial entrepreneur, educator and founder of Mokrogorska School of Management, one of Southeast Europe’s most respected platforms for leadership development.

With decades of experience in business, entrepreneurship, and advisory work, Srdjan has consistently promoted a more human and locally grounded approach to business education.

Before launching his entrepreneurial journey, he held senior leadership roles at Philip Morris International and The Coca-Cola Company, and served as CEO of Politika NM.

In 2009, he founded Mokrogorska School of Management, a transformative learning environment where business education is built around real human needs.

Through Mokrogoria, his latest initiative, Srdjan is scaling this vision globally, building a network of human-centered business schools rooted in local communities, but united by shared values and transformative impact.

His mission is clear: To equip entrepreneurs and leaders everywhere with the tools, confidence, and clarity to grow with purpose in both, people and business.

OUR IMPACT SO FAR:

Since its founding, MOKROGORIA has grown into one of the most trusted business education institutions in Southeast Europe.

30,000+ entrepreneurs, managers, and business leaders have participated in our programs

We work with hundreds of companies each year, from local SMEs to ambitious corporates

4,000+ people annually grow with us through experiential, practical, and human-centered learning

This isn’t growth for prestige.

It’s growth through trust, transformation, and relevance — one person, one business, one community at a time.

Mokrogoria is grounded in the proven success
of Mokrogorska Business School, one of Southeast Europe’s most respected institutions in business education.

For over 15 years, the model has empowered thousands of entrepreneurs, managers, and team leaders through practical, high-impact programs rooted in real business challenges and local realities.

Launched in Serbia, a country with over 300,000 registered businesses and a complex transitional economy. The concept proved its value in a demanding, resource-constrained market.
It worked not because of privilege, but because of precision, adaptability, and trust.

Today, Mokrogorska:

Is a validated member of the Business Graduates Association (BGA)

Meets international ISO quality standards (certified by Quality Austria)

Is officially accredited for adult education by the Ministry of Education

These recognitions confirm what the numbers already show:

MOKROGORIA is a tested and transferable concept, ready to scale across regions, cultures, and contexts.

What this means for new countries:

Through a carefully designed franchise model, MOKROGORIA enables experienced local partners to deliver a globally consistent learning experience, powered by local insight and tailored to real people in business.

We’ve proven the concept.
Now, we’re growing the movement.

Growing through people. Expanding through purpose.

After 15 years of serving thousands of entrepreneurs, leaders, and business owners, MOKROGORIA is ready for its next chapter and it doesn’t involve scaling content.
It involves scaling human impact.

We’re now building a global network of locally rooted business schools through a carefully designed franchise partnership model.

But this isn’t franchising in the corporate sense.
It’s partnership with soul, a way to grow authentically, one trusted local leader at a time.

We are currently identifying our first five strategic country partners to introduce MOKROGORIA in key regions around the world.

Each partner will bring the MOKROGORIA philosophy to life in their own country — blending global structure with local culture, and growing a new generation of purpose-driven leadership from the ground up.

We’re not just expanding a school. We’re inviting people to grow a movement — one country, one community, one leader at a time.

BECOME A COUNTRY PARTNER:

Join us in building something that grows people and transforms communities.

We’re looking for exceptional individuals ready to bring MOKROGORIA to life in their own countries.

Not just to operate a franchise.
But to lead a movement.

To grow better people, better businesses & better leadership, locally rooted, globally connected.

We’re looking for exceptional individuals ready
to bring MOKROGORIA to life in their own countries.

Not just to operate a franchise. But to lead a movement.

To grow better people, better businesses, and better
leadership — locally rooted, globally connected.

WHO WE’RE LOOKING FOR:

THE PERSON

Respected and trusted in their business community

Deeply connected to their home country’s future

Entrepreneurial or intrapreneurial in mindset

Multicultural, forward-thinking, and purpose-driven

Rich in relationships and reputation (strong social capital)

EXPERIENCE

Proven international or regional career

Background in multinational or complex organizations

20+ years of business experience, with 10+ in leadership

Strong communication and public presence

QUALIFICATIONS

MBA or equivalent experience in executive education

Passion for talent development and business growth

CONNECTIONS

Active in relevant professional associations

Recognized by peers and community

A visible and credible leader (LinkedIn or other platforms)

COMMERCIAL READINESS

Board-level or governance experience

Ability to fund and manage a local operation with autonomy and accountability

This is more than an investment.

It’s a commitment to grow something that matters, in your country, with your people, for your future.

Let’s build the next school — together.