Mokrogoria

Mission

Our mission is to catalyze the growth of local business ecosystems — both individuals and enterprises — through a distinctive model of executive education that blends global standards with local relevance.

Vision

Over the next decade, Mokrogoria aims to support and develop local talent and businesses in more than 20 countries, establishing a global network of entrepreneurial schools grounded in sustainable growth, social responsibility, and ethical leadership.

5 Unique Boosters

Our operations are designed to meet 5 essential business needs across 9 service lines
— delivering tailored solutions for both organizations and individuals.

Skills Booster

10 open enrolment programs
150 customized programs

Career Booster

Basic management program
Business Leadership sprint
Top leadership program

Team Booster

Edutainment programs for organizations

Business Booster

Better business – for small businesses
Business advisory for small business

Network Booster

Vivaldi forums (4 events per year)

Where we come from?

MOKROGORIA was established 15 years ago in Serbia, South East Europe (GDP ranking 82/177). It was founded by repatriate Srdjan JANICIJEVIC MBA, seasoned executive with strong multinational business acumen.

View Srdjan on LinkedIn

Ever since its founding, the school has evolved into a leading business education institution in the Region that greatly contributes to the local community. It serves approximately 4000 business people per year as well as several hundred companies. Over 30.000 managers and entrepreneurs have attended school programs since its establishment.

Proof of Concept – Mokrogorska Business School

MOKROGORIA is built on the proven success of Mokrogorska škola menadžmenta, the leading business school in Southeast Europe. Over 15 years, the model has empowered thousands of entrepreneurs and executives through practical, high-impact programs rooted in real business challenges and local relevance. Launched in Serbia — a country with over 300,000 legal business entities and ranked 75th globally by GDP per capita (67th by PPP) — the concept proved itself in a competitive, resource-limited environment. This success shows its adaptability and strength across transitional markets. Mokrogorska is a validated member of the Business Graduates Association (BGA), meets ISO quality standards certified by Quality Austria, and is officially accredited for adult education by the Ministry of Education of the Republic of Serbia. These recognitions confirm the institution's commitment to international quality, continuous improvement, and regulatory excellence. Through a franchise model, MOKROGORIA enables experienced partners to bring this concept into their own countries, blending global standards with local insight to build better people and better businesses worldwide.

Mokra Gora on Wikipedia

Scaling through Franchising

In celebration of our 15th anniversary, we have initiated a global franchising strategy to scale our impact. We are currently identifying our first five strategic franchise partners to introduce the Mokrogoria model across priority regions — laying the foundation for a global network of entrepreneurial schools.

The person

Respected in their field
Domiciled in his/her home Country (Country National)
Passionate about the country’s economic development
Intra or Entrepreneurial mindset
Multicultural profile
Strong social capital

Experience

International career
Multinational companies
20+ years of experience in leadership
10+ years in leadership positions
Public speaking ability

Qualifications

Sound MBA or equivalent

Connections

Membership of appropriate professional associations
Number of followers on LN or else
Recognised by peers

Commercial

Board level/governance experience in private and/or public companies
Investment capability to ensure funding of operation